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Westinghouse– Repositioning a Nuclear Pioneer for the Future of Clean Energy
To help Westinghouse Electric Company strengthen its leadership in the carbon-free energy space, my team led a full brand repositioning and digital overhaul—including strategic messaging, a reimagined website, and a robust content and PR program. The goal: modernize how Westinghouse shows up to investors, partners, and communities while reinforcing its role in shaping the future of sustainable energy.
Roche Bros. Digital & Social Campaigns
With larger grocery chains expanding in the area—including Whole Foods after its acquisition by Amazon—Roche Bros. needed to stand out. At Matter, my team developed a series of campaigns highlighting what makes the brand uniquely Massachusetts, helping them strengthen awareness and loyalty in a competitive market.
Magnit– Launching a Bold New Brand for the Future of Work
To support the rebrand of PRO Unlimited to Magnit, a global leader in contingent workforce management, my team led an integrated launch campaign spanning PR, paid media, digital, and creative. Our work brought “The Evolution of Work™” to life through bold visuals, strategic messaging, and high-impact placements—from a Times Square NASDAQ billboard to programmatic ads and national press. The campaign drove a 300% spike in site traffic and secured 99% Share of Voice on Google within six weeks.
Flip– Bringing an AI-Powered Book Discovery App to Life
Flip is a book discovery app that uses AI to analyze millions of published titles and recommend new reads based on what users already know and love. Our team led the strategy and full brand development—from naming and visual identity to voice and tone—then brought it to market through targeted digital, social, and influencer campaigns.
IronNet: Strategic Rebranding Cuts Through Cybersecurity Noise
IronNet, a cybersecurity company merging industry-leading products with unrivaled service, sought differentiation in a crowded marketplace before its SPAC launch. Through comprehensive research including nine interviews, marketplace audits, and analysis of current messaging and content, a strategic brand overhaul was developed. The resulting strategy delivered four detailed buyer personas with targeted messaging, a comprehensive messaging house with distinctive value propositions, a compelling brand narrative, and a campaign concept with supporting visuals. This strategic repositioning enabled IronNet to clearly distinguish itself from competitors and effectively position for its SPAC, establishing unique market presence in the highly competitive cybersecurity landscape.
Omnicare– Transforming the Marketing Engine from Strategy to Launch
Omnicare’s marketing transformation began with a refined strategic foundation—new messaging, a clear brand narrative, and a content strategy built to engage priority audiences. These insights fueled targeted paid media, with 10 tailored ad messages deployed across multiple formats and an ABM pilot that generated 415 leads. To strengthen thought leadership, my team developed a suite of upper- and lower-funnel content and published 176 LinkedIn posts, driving 338K+ impressions and 5.9K engagements. The fully redesigned website is now live, built for lead generation and a user experience that reflects the brand’s evolved look, feel, and purpose.
Stackwell: Closing the Wealth Gap Through Digital Investment Innovation
Stackwell created a digital investment platform aimed at empowering Black Americans to overcome historical financial disenfranchisement. Through an integrated approach combining brand identity development, market research, digital assets, and strategic communications, Stackwell launched with impressive results. The comprehensive strategy included a new logo, messaging framework, landing page design, app illustrations, and email workflow strategy, complemented by a PR campaign that established the CEO as an industry thought leader. Within 60 days post-launch, Stackwell generated 190 million impressions, secured 14 feature stories in top-tier publications, achieved a 175% increase in app waitlist sign-ups, and gained 500 email subscribers in the first week alone—all advancing Stackwell's mission of economic empowerment for Black Americans.
Wildlife Acoustics: Unified Brand Strategy Amplifies Market Presence
Wildlife Acoustics, a leader in bioacoustics monitoring tools, faced the challenge of promoting two distinctly different product lines with a cohesive brand identity during peak season in a competitive market. Based on data analysis showing their audience was most active on email, social media, search channels, and the company website, a targeted multi-channel approach was implemented. The strategy included creating search display ads, informative landing pages, automated email workflows, organic social graphics, and trade show materials—all maintaining consistent branding across disparate product lines. This strategic approach yielded impressive results: over 800 landing page views, more than 700 website sessions (35% from new visitors), and 17,000+ display ad impressions. The campaign successfully positioned Wildlife Acoustics' diverse products before qualified prospects while strengthening brand recognition in the bioacoustics monitoring industry.
Nerdio: Driving Success Through Integrated Marketing
Nerdio, the leading Azure automation platform for MSPs, implemented a comprehensive marketing strategy during a business transition that included rebranding and preparing for Microsoft's Windows Virtual Desktop launch. Facing increased competition, Nerdio deployed PR, social media, and digital marketing to boost awareness and differentiate itself. The campaign secured executive thought leadership opportunities in key publications, created original social content, and implemented targeted digital tactics for lead generation. Results were impressive: 1,378 sales leads, over 1 million social impressions, 210% increase in LinkedIn engagements, 14 podcast appearances, and more than 50 media placements generating over 180 million impressions.
Good Dogg Hard Seltzer – Brand Campaign, Summer Campaign
Good Dogg Beverage creates zero-sugar craft seltzers and mixed drinks, donating a portion of every sale to dog-focused causes like service dog training and adoption. After outgrowing their local agency, they partnered with our team at Matter to elevate their brand nationally. We developed a refreshed brand system, launched an awareness campaign, and rolled out a summer seltzer campaign designed to boost visibility and drive growth across U.S. markets.
Stericycle ComSol + Carenet Health: PR Strategy Transforms Through Acquisition
Stericycle Communication Solutions, a division of a major medical waste company, partnered with Matter in 2020 to develop a comprehensive PR/SEO/SEM program that delivered strong results in the healthcare space. Following leadership changes and acquisition by Carenet Health, Matter expanded services to include creative, video and strategic content with a $350K yearly budget. The team leveraged historical knowledge, conducted stakeholder audits, implemented weekly blog programs, and organized a client symposium to support the transition. Matter also led rebranding efforts for the combined organization, expanding scope to nearly $1 million. Results were impressive: 108 PR placements since 2022, 65 content pieces (including 10 Gusto projects), and record downloads for the client's annual patient engagement survey, directly contributing to revenue goals.
Country Meats– Rebranding and Digitizing Fundraising
During the pandemic, we helped Country Meats pivot from in-person fundraising to a digital-first model. Through brand strategy, a new website, and integrated campaigns across social, email, and paid media, we delivered standout results—including a 616% ROAS, a single campaign generating $40K in profit, and the highest sales month in company history—all while keeping the brand rooted in its mission.
